Nordic Place Branding Conference 2017

The annual Nordic Place Branding Conference is one of the most important events in the Nordic region for professionals working with place branding, place attractiveness, marketing and communication.This year’s conference features inspiring speakers who will present a number of internationally recognised cases about place branding, destination marketing, talent attraction and investment promotion from the Nordic countries and beyond.

There are three conference themes:

• Talent Attraction Management – what strategic assets are needed and how to market them to get more talents
• Business Attraction Management – how to differentiate in the international competition for business and investments
• Destination marketing and development – how to make your place more attractive for both citizens and tourists

Program

Day 1:

12:00 Welcome, lunch and coffee

13:00 Conference time! Opening words

13:20 Kristian Kurki, Supercell

13:40 Sten Tamkivi, Teleport

14:00 Geerte Udo, Amsterdam Marketing

14:20 Table discussions

15:15 Coffee break

16:00 Santtu von Bruun, Helsinki and start-up hospital Maria 0-1

16:20 Henning Ravn, Berlin

16:40 Table discussions

17:40 End of day 1

19:30 Dinner at Roster (Not paid for, but with prior registration)

Day 2:

8:45 Coffee

09:00 Anne Stenros – Design City Helsinki

09:30 Anna Bjelke, Örebro, Sweden

10:00 Xavier Theret, Nantes, France

10:30 Workshops in thematic groups

11:15 Plenary discussion and workshop results, with the participation of speakers

11:45 Concluding remarks and thanks

Please find all necessary information and sign up at nordicplacebranding.com

This will be the seventh conference to date. Participants will hear first-hand insights, advice and inspiration from practitioners who will be sharing experiences that can be applied to other cities, regions and countries. Successful, innovative and creative approaches will be in focus from the Nordics and beyond.

The capital of Finland is the world’s 9th most liveable city according to the Economist’s recently renewed index. The Nordic Place Branding Conference 2017 will be held on the 18-19 January in Helsinki, in co-operation with Helsinki City and Nordic Place Academy.